Call or stop in for even greater savings!
Promotion available 3/1/2025 through 3/31/2025.The BERNINA 740 makes sewing dreams come true
Quiet & precise sewing
- Ideally suited for decorative stitches
- Sew & embroider for longer periods of time
- More time for your creativity
The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.
Enough space for creativity
- Enough space for your creations
- Plenty of room for large projects
- Enjoy full comfort while sewing
The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.
Automatic features save time
- No manual cutting at the end of a seam
- Enjoy semi-automatic threading
- No manual lowering of the presser foot
Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.
Choose & save the perfect stitch
- Alter stitch length or stitch width
- Alter the needle position
- Alterations of stitch details are remembered
Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.
Guaranteed to fit because it is a 
part.
General
| Hook system |
BERNINA Hook
|
| Maximum sewing speed (stitches per minute) |
1000
|
| Length of freearm to the right of the needle |
10” / 254 mm
|
| Color touch screen |
4.3 Inches / 10 cm
|
| LED sewing lights |
30 LED
|
| Multi-function knobs |
yes
|
| Maximum stitch width |
9
|
| Maximum stitch length |
6
|
| Needle positions |
11
|
| Sewing in each needle position |
yes
|
| Number of spool holders |
2
|
| Semi-automatic needle threader |
yes
|
| Automatic thread cutter |
yes
|
| Adjustable presser foot pressure |
yes
|
| Manual thread cutter |
3
|
| BERNINA Dual Feed |
yes
|
| Adaptive Thread Tension |
yes
|
| Create and save stitch combinations |
yes
|
| Memory (short-term/altered stitches) |
yes
|
| Memory (long-term/altered stitches) |
yes
|
| BSR enabled, straight stitch and zigzag (separate BSR foot required) |
yes
|
| Start/stop button (stitching without foot control) |
yes
|
| Slide speed control |
yes
|
| Upper thread indicator |
yes
|
| USB interface for PC connection |
yes
|
| USB interface for USB data stick |
yes
|
| Changing stitch settings while sewing |
yes
|
| BERNINA foot control with back-kick function |
yes
|
| Needle stop up/down |
yes
|
| Drag & Drop |
yes
|
| Bobbin winding while sewing/embroidering |
yes
|
| On-screen help |
yes
|
| Sewing tutorial |
yes
|
| Creative consultant |
yes
|
| Personal program |
yes
|
| Setup program |
yes
|
| Eco mode |
yes
|
| Machine weight |
30.9lbs / 14 kg
|
| Machine size |
20.5″ / 8.4″ / 14.1″
|
Sewing
| Pattern start/end function |
yes
|
| Elongation |
yes
|
| Programmable Securing Function |
yes
|
| Number of stitch patterns (incl. alphabet) total |
800
|
| Utility stitches total |
29
|
| Buttonholes (incl. eyelet) total |
11
|
| Automatic buttonhole length measuring system |
yes
|
| Automatic buttonhole |
yes
|
| Manual multi-step buttonhole |
yes
|
| Button sew-on program |
yes
|
| Darning programs |
2
|
| Decorative stitches total |
200
|
| Quilting stitches total |
23
|
| Cross-stitch Programs |
21
|
| Sewing alphabets |
5
|